This Is Wonderland
A live fairy tale that brings to life the priceless magic of lights, to tell the most beautiful classics of literature.
LocationsAlice, Lost Inside You
Pinocchio, Back To Wood
Peter Pan, Never Stop Dreaming
Duration2023 - ongoing
Websitethisiswonderland.world
Installations4000+
Performers+160
Visitors1.5 mln
Followers+99k
The narrative journey redefines the boundaries of exhibition art with a completely new interpretation, where each viewer becomes the protagonist of their own adventure and the author of an alternative story in which only those who know how to lose themselves can cross the threshold of imagination.
The Project
The journey unfolds along two fairy-tale routes inspired by Alice in Wonderland and Pinocchio,designed to integrate into gardens and urban parks covering areas ranging from 30,000 to 45,000 square meters.
Inside, there are over 1,500 handcrafted installations, musicals and original performances, a themed restaurant, and the official This Is Wonderland merchandise.
Alice
Lost Inside You
A story made of sounds and vivid emotions, Alice’s tale is revealed to guests only at the end of the journey. Here, they discover they are called to change the world by looking at it once again through the eyes of a child.
Pinocchio
Back To Wood
Once again, the audience encounters a waking dream that unfolds as a journey backward, woven with promises and deceptions. In this reinterpretation, the story takes an unexpected and magically comedic turn: a clock running backward gives Pinocchio the ability to understand that there is always something to learn from mistakes.
Peter Pan
Never Stop Dreaming
Neverland isn’t hidden: it’s right there, between memory and dream, between what was and what might still be. Maybe you glimpsed it as a child, and then, growing up, you stopped looking. But what if you dared to get lost? What if you could see with your heart? Peter Pan invites you to rediscover the Island—not as an escape from adulthood, but as an inner place that stays with you for life. 3Because growing up doesn’t mean giving up on dreams—it means carrying them with you.
